Infinite Social Media Benefits For Small Businesses

Here is some great and important information about the tangible benefits social media offers many small businesses out there. Savvy businesses ranging from big to small size already realize how to turn the power of social media into real sales.

Here are some stats cited from JeffBullas’s Blog- one of our favorite bloggers:

1. 300,000 businesses have a presence on Facebook
2. Gary Vaynerchuk grew his family wine business from $4 Million to $50 Million using Social Media
3. He found $15,000 in direct mail generated 200 new customers
4. $7,500 Billboard provided 300 new customers
5. $0 on Twitter produced 1,800 new customers (well.. someone had to spend some time “Twittering” it’s not exactly $0, because time costs but hey.. it wasn’t much in dollar terms)
6. Wetpaint/Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits (Companies with highest levels of social media plus18% in sales, Company sales with least social media activity minus 6 %
7. Lenovo saw 20% reductions in call centre activity as customers go to a community (Social Media) website
8. Burger King’s ”Facebook Application investment of $50,000 received greater than $400,000 in PR media value (32 Million free media impressions, that's like reaching the combined populations of 19 States of the USA
9. Blendtec increased sales by 400% with “Will It Blend” YouTube videos
10. Dell sold $3,000,000 of computers on Twitter
11. Only 18% of traditional TV campaigns generate a positive ROI
12. “You can’t just say it. You have to get the people to say it to each other” – James Farley Chief Marketing Officer - Ford
13. 37% of Generation Y were aware of the the Ford Fiesta via social media before its launch in the USA
14. 25% of Fords marketing spend is on Digital/Social Media
15. They are the only US Auto company not to take a government loan
16. Naked Pizza set a one day sales record using social media (68% of sales from Twitter and 85% of new customers from Twitter)
17. VW goes 100% mobile for launch of GTI
18. “Social Media is not only for B2C”
19. Intuit introduced “Live Community” into their Turbo Tax products 2 years ago – Unit sales up +30% each year
20. Software company Genius.com reports 24% of social media leads convert to sales
21. Barak Obama – 5 million fans on Social Media – 5.4 million clicked on a “I voted for Obama Facebook Button” – 3 million online donors equals $500 million – 92% of donations were in increments of less than $100
22. University of Texas MD Anderson Cancer Centre saw a 9.5% increase in registrations using social media
23. Web Host Provider “Moonfruit” with a $15,000 social media investment saw their website traffic increase 300% and sales 20% as well as being on Google’s first page for “free website builder”
24. eBay found participants in online communities spend 54% more $’s
25. Customer support cost is $12 via the contact center vs 25 cents via self-service
26. “Why are we trying to measure Social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics” – Anonymous
27. ”You can’t buy attention anymore. Having a huge budget doesn’t mean anything in Social Media… the old paradigm was “Pay to Play”. Now you get back what you authentically put in. You have to be willing to “Play to Play” – Alex Bogusky, Co-Chairman, CP& B
28. @llonlineblogera “ When I’m asked about the ROI of Social Media sometimes an appropriate response is … what’s the ROI of your phone?”
29. 71% plan to increase investments in Social media by an average of 40% because: You get “Low Cost Marketing” and “Get Traction” and we have to do it!

The Cost of doing nothing is greater than the cost of doing something. If you are not sure how to get started with social media, that's OK. We are here to help you. Take the first step and visit our site to understand more about social media. And then fill out the form and contact us for a free consultation.

What are you waiting for? The power of social media is here to help you.

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El Club de Comerciantes

Here's some great work my friends at El Club de Comerciantes are doing to help entrepreneurial and small Latino businesses around the country. Check it out:

PRESS RELEASES

Facebook:
· Facebook Press Release: Facebook Expands its Social Platform across the Web Through General Availability of Facebook Connect
· http://www.facebook.com/press/releases.php?p=69602
· Facebook Releases Site in Spanish; German and French to Follow
· http://www.facebook.com/press/releases.php?p=69602#/press/releases.php?p=16446

LinkedIn
· LinkedIn Launches New Tools to Boost HR Professionals’ Efficiency as Responses to Job Postings Double in Challenging Economy
· http://press.linkedin.com/linkedin-new-hr-tools
· LinkedIn Launches in Spanish
· http://press.linkedin.com/linkedin-launches-spanish

Twitter:

· Four Ways in Which Enterprises Are Using Twitter
· http://www.gartner.com/it/page.jsp?id=920813
· Social Networking Helps Small Online Webstore Beat Out Major Retailers To Win Coupon Contest
· http://www.pressreleasepoint.com/social-networking-helps-small-online-webstore-beat-out-major-retailers-win-coupon-contest

YouTube:

· Social Media Expert, Ford Saeks Providing Insights to Growing Your Business
· http://www.pressreleasepoint.com/social-media-expert-ford-saeks-providing-insights-growing-your-business
· YouTube Surpasses 100 Million U.S. Viewers for the First Time
·http://www.comscore.com/Press_Events/Press_Releases/2009/3/YouTube_Surpasses_100_Million_US_Viewers

Also,

US Latino biz basics

Chris Campos sells machines that count dollar bills and when He show his machines he always expect that his clients will have an international accent.

The contribution of immigrant-owned businesses to the total U.S. economy is not well understood by the public. Sadly, many people view immigration as a rising problem, but in reality the facts show us that immigrants have overcome this stereotype by successfully contributing to the United States’ Economy. According to Census 2000, immigrants constitute 12.5 percent of the total population of U.S. business owners. Immigrant-Owned Businesses represent 11.6 percent of all U.S. business income with the majority of immigrants descending from Mexico. The total income generated by immigrants is about $67 million dollars and will continue to rise in the future.

Immigrants are about 30 percent more likely to start a new business than non-immigrants. Immigrants are responsible for $67 million out of the $577 billion dollars the United States brings in annually..

About 34.2 percent of immigrants open new businesses monthly in California making the state the largest Immigrant-Owned Businesses contributor in the country. Contributing roughly $20 million of the $67 million dollars that immigrant-owned businesses rack up each year puts California at the top financially.
About 35,000 new businesses are open by Latino immigrants every month.

The United States has a large and dominant group of Mexican Immigrants contributing to the U.S. Economy. Mexican immigrants are responsible for about 4.8 percent of business-owners.

Hispanic Businesses has grown to become a major success in the United States. The United States desires more Hispanic business owners to continue their success and encourage other immigrants to open their own businesses. We have constructed some good reasons selling to Hispanic businesses can be successful. On average, Hispanics have an estimated buying power of $452 billion. Half of the disposable income of Latinos is being spent at independent Latino businesses. This allows the businesses to circulate money and continue to thrive as a company. Immigrants represent 12.5 of all business owners and Hispanic businesses are 8 percent of all businesses currently in the United States. In 2002, Hispanics owned 1.6 million of all U.S. businesses.

Immigrant business owners make noticeable contributions to the U.S. economy in several different industries. Immigrants also contribute to wholesale trade and retail trade in America as well. Immigrants contribute 15.9 percent to wholesale trade and 15.5 percent in retail trade which is a significantly large percent and is increasing yearly. Retail and wholesale trade accounted for 35.9 percent of Hispanic-owned business revenue. There are about 29,168 Hispanic-owned businesses that obtain receipts of one million dollars or more.

No one said it was easy to start their own business but El Club de Comerciantes wants to provide future Latino business owners with the tools to success. El Club de Comerciantes provides online training, leads and an interactive business directory that helps Latino business owners find reliable providers as well as learn topics such as English, technology and business management. El Club de Comerciantes engages with the fastest growing generation of professional buyers. El Club de Comerciantes provide the bridge that connects companies with the new America. El Club de Comerciantes also translate your company’s website into Spanish in order to build trust as well as promoting to a wider audience. Readers are able to find trust in El Club de Comerciantes because only advertises legit businesses.

However, even with all of this opportunity, many businesses and organizations do not know how to reach the Latino demographic and businesses. Latino businesses generally buy only from familiar relations and trusted sources. Small Latino businesses do not attend networking events and are aware of formal networking methods.

. El Club de Comerciantes is bridging the gap between Latino small businesses and
the whole supply chain in the United States. Today It’s advertisers get promotion not only on their events and web portal but also at blogs, Facebook, YouTube, and with Search Engine Optimization.

El Club de Comerciantes only advertise and endorse legit providers. As said by Suzanne Burge Taylor, CEO, Taylormade Media Group/Femaleadvertising.com, El Club de Comerciantes is “excellent in communicating the advantages of nurturing cultural strategic alliances in today's diverse world. For further details contact Hugo Hernandez at
crece@elclubdecomerciantes.comor visit our website: http://www.somoscomerciantes.com