Informing the Latino Community Online on Issues Impacting Your Life

January 08, 2010

Interactive Food & Beverage Marketing: Targeting Latino Youth in the Digital Age

Marid Gonzalez
Bilingual Market Consultant

A meticulous researcher and a partner on the US population growth trends, Ms. Gonzalez provides the latest insight and analysis on how to market to the fastest growing segment of the US population for the food and beverage industry. Furthermore, her cutting edge research can also prove vital to managers out there who are interested in marketing to the US Latino community in general. Check it out and order your copy today:

December 15, 2009

Is Your CEO/Director/ Manager Getting With The Program?

I was reading Jeff's Blog August's entry on how to get the CEO to buy into social media, and I feel to this date, many CEOs and executive directors still doubt the benefits and power of social media to engage customers and per see increase the bottom line. Moreover, realizing the benefits of targeting segments like generation X and Y and beyond. This is your chance to check it out again and convince your CEO, director, or manager to get with the program:

9 Ways To Convince The CEO To Use Social Media

Also, I want to mention the findings of a recent Harvard survey conducted by the Society for New Communication Research tittled, "30 Key Findings On How The CEO Engages With Social Media" surveyed CEOs, directors and managers(Those who are listening) utilizing social media as part of their strategic communication inside and outside of the organization.

Among the key findings, one of them I can attest to being very true from my own experience working with clients in the realm of social media; the three main social media applications most widely used by people and organizations are: Facebook, Linkedin, and Twitter.

November 27, 2009

Infinite Social Media Benefits For Small Businesses

Here is some great and important information about the tangible benefits social media offers many small businesses out there. Savvy businesses ranging from big to small size already realize how to turn the power of social media into real sales.

Here are some stats cited from JeffBullas’s Blog- one of our favorite bloggers:

1. 300,000 businesses have a presence on Facebook
2. Gary Vaynerchuk grew his family wine business from $4 Million to $50 Million using Social Media
3. He found $15,000 in direct mail generated 200 new customers
4. $7,500 Billboard provided 300 new customers
5. $0 on Twitter produced 1,800 new customers (well.. someone had to spend some time “Twittering” it’s not exactly $0, because time costs but hey.. it wasn’t much in dollar terms)
6. Wetpaint/Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits (Companies with highest levels of social media plus18% in sales, Company sales with least social media activity minus 6 %
7. Lenovo saw 20% reductions in call centre activity as customers go to a community (Social Media) website
8. Burger King’s ”Facebook Application investment of $50,000 received greater than $400,000 in PR media value (32 Million free media impressions, that's like reaching the combined populations of 19 States of the USA
9. Blendtec increased sales by 400% with “Will It Blend” YouTube videos
10. Dell sold $3,000,000 of computers on Twitter
11. Only 18% of traditional TV campaigns generate a positive ROI
12. “You can’t just say it. You have to get the people to say it to each other” – James Farley Chief Marketing Officer - Ford
13. 37% of Generation Y were aware of the the Ford Fiesta via social media before its launch in the USA
14. 25% of Fords marketing spend is on Digital/Social Media
15. They are the only US Auto company not to take a government loan
16. Naked Pizza set a one day sales record using social media (68% of sales from Twitter and 85% of new customers from Twitter)
17. VW goes 100% mobile for launch of GTI
18. “Social Media is not only for B2C”
19. Intuit introduced “Live Community” into their Turbo Tax products 2 years ago – Unit sales up +30% each year
20. Software company Genius.com reports 24% of social media leads convert to sales
21. Barak Obama – 5 million fans on Social Media – 5.4 million clicked on a “I voted for Obama Facebook Button” – 3 million online donors equals $500 million – 92% of donations were in increments of less than $100
22. University of Texas MD Anderson Cancer Centre saw a 9.5% increase in registrations using social media
23. Web Host Provider “Moonfruit” with a $15,000 social media investment saw their website traffic increase 300% and sales 20% as well as being on Google’s first page for “free website builder”
24. eBay found participants in online communities spend 54% more $’s
25. Customer support cost is $12 via the contact center vs 25 cents via self-service
26. “Why are we trying to measure Social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics” – Anonymous
27. ”You can’t buy attention anymore. Having a huge budget doesn’t mean anything in Social Media… the old paradigm was “Pay to Play”. Now you get back what you authentically put in. You have to be willing to “Play to Play” – Alex Bogusky, Co-Chairman, CP& B
28. @llonlineblogera “ When I’m asked about the ROI of Social Media sometimes an appropriate response is … what’s the ROI of your phone?”
29. 71% plan to increase investments in Social media by an average of 40% because: You get “Low Cost Marketing” and “Get Traction” and we have to do it!

The Cost of doing nothing is greater than the cost of doing something. If you are not sure how to get started with social media, that's OK. We are here to help you. Take the first step and visit our site to understand more about social media. And then fill out the form and contact us for a free consultation.

What are you waiting for? The power of social media is here to help you.

Visit us today for a free consultation:

Become a fan on our Facebook Page:

November 26, 2009

Efren Penaflorida CNN Hero of 2009

Thank you to all who voted for Jorge, An Angel In Queens. I wish he would have won the contest but I'm still very happy for Efren Penaflorida's win. Like he said in accepting this award: "Every person has a hidden hero within.. just search it in your heart" beautiful words from a true hero.

Congratulations Efren Penaflorida!

Watch tonight's CNN's Hero Of The Year Especial at 9pm ET.

November 08, 2009

Latina on A Mission: Giving Stuff Away

My friend at @MsLatina is giving away some cool stuff. Check out her website below for more details to see how you can win:

October 31, 2009

Spooky Halloween 2009

Happy Halloween 2009!

October 28, 2009

Latino Lobby Wants Lou Dobbs Off The Air

Editor's Note: Odette Keeley, news anchor for "Stories From The Ethnic Media" on NAM's radio program, "New America Now" on 91.7 FM KALW, talks to ethnic media professionals about their outlets' news headlines and their take on the news of the day.

This Week on "Stories From the Ethnic Media": A Latino lobby wants CNN Anchor Lour Dobbs off air, and African-Caribbean deportees are punished twice.


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