December 15, 2009
November 27, 2009
Here is some great and important information about the tangible benefits social media offers many small businesses out there. Savvy businesses ranging from big to small size already realize how to turn the power of social media into real sales.
Here are some stats cited from JeffBullas’s Blog- one of our favorite bloggers:
1. 300,000 businesses have a presence on Facebook
2. Gary Vaynerchuk grew his family wine business from $4 Million to $50 Million using Social Media
3. He found $15,000 in direct mail generated 200 new customers
4. $7,500 Billboard provided 300 new customers
5. $0 on Twitter produced 1,800 new customers (well.. someone had to spend some time “Twittering” it’s not exactly $0, because time costs but hey.. it wasn’t much in dollar terms)
6. Wetpaint/Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits (Companies with highest levels of social media plus18% in sales, Company sales with least social media activity minus 6 %
7. Lenovo saw 20% reductions in call centre activity as customers go to a community (Social Media) website
8. Burger King’s ”Facebook Application investment of $50,000 received greater than $400,000 in PR media value (32 Million free media impressions, that's like reaching the combined populations of 19 States of the USA
9. Blendtec increased sales by 400% with “Will It Blend” YouTube videos
10. Dell sold $3,000,000 of computers on Twitter
11. Only 18% of traditional TV campaigns generate a positive ROI
12. “You can’t just say it. You have to get the people to say it to each other” – James Farley Chief Marketing Officer - Ford
13. 37% of Generation Y were aware of the the Ford Fiesta via social media before its launch in the USA
14. 25% of Fords marketing spend is on Digital/Social Media
15. They are the only US Auto company not to take a government loan
16. Naked Pizza set a one day sales record using social media (68% of sales from Twitter and 85% of new customers from Twitter)
17. VW goes 100% mobile for launch of GTI
18. “Social Media is not only for B2C”
19. Intuit introduced “Live Community” into their Turbo Tax products 2 years ago – Unit sales up +30% each year
20. Software company Genius.com reports 24% of social media leads convert to sales
21. Barak Obama – 5 million fans on Social Media – 5.4 million clicked on a “I voted for Obama Facebook Button” – 3 million online donors equals $500 million – 92% of donations were in increments of less than $100
22. University of Texas MD Anderson Cancer Centre saw a 9.5% increase in registrations using social media
23. Web Host Provider “Moonfruit” with a $15,000 social media investment saw their website traffic increase 300% and sales 20% as well as being on Google’s first page for “free website builder”
24. eBay found participants in online communities spend 54% more $’s
25. Customer support cost is $12 via the contact center vs 25 cents via self-service
26. “Why are we trying to measure Social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics” – Anonymous
27. ”You can’t buy attention anymore. Having a huge budget doesn’t mean anything in Social Media… the old paradigm was “Pay to Play”. Now you get back what you authentically put in. You have to be willing to “Play to Play” – Alex Bogusky, Co-Chairman, CP& B
28. @llonlineblogera “ When I’m asked about the ROI of Social Media sometimes an appropriate response is … what’s the ROI of your phone?”
29. 71% plan to increase investments in Social media by an average of 40% because: You get “Low Cost Marketing” and “Get Traction” and we have to do it!
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November 26, 2009
Thank you to all who voted for Jorge, An Angel In Queens. I wish he would have won the contest but I'm still very happy for Efren Penaflorida's win. Like he said in accepting this award: "Every person has a hidden hero within.. just search it in your heart" beautiful words from a true hero.
Congratulations Efren Penaflorida!
Watch tonight's CNN's Hero Of The Year Especial at 9pm ET.
November 08, 2009
October 31, 2009
October 28, 2009
Editor's Note: Odette Keeley, news anchor for "Stories From The Ethnic Media" on NAM's radio program, "New America Now" on 91.7 FM KALW, talks to ethnic media professionals about their outlets' news headlines and their take on the news of the day.
This Week on "Stories From the Ethnic Media": A Latino lobby wants CNN Anchor Lour Dobbs off air, and African-Caribbean deportees are punished twice.
October 18, 2009
Courtesy of Otro Rollo, 2002 Televisa
I remembered watching this interview and learning more about Shakira back in a small village in Honduras as a Peace Corps Volunteer. Then, I knew Shakira will not only attain global success—conquering different markets throughout the world because of her artistic talent— but, moreover, because of her intelligence and humanness. As a critical fan of any artist, I recognized then she was not an airhead like many other artists who come and go... Over the years, she is shown her human side and awareness about her roots and the social reality surrounding her.
Check her out in this interview seven years ago with former host, Adal Ramones in Otro Rollo. Despite fame and success, Shakira remains real and further acting responsibly towards combating social illnesses and poverty in Latin America through her work at ALAS and her foundation, Pies Descalzos.
October 09, 2009
October 03, 2009
September 20, 2009
September 19, 2009
President Obama addressing the crowd at the CHCI Gala 2009 and marking the beginning of Hispanic Heritage month in his Administration
Soledad O'Brien is an American television journalist, currently the host of CNN Special Investigations Unit on CNN, and is best known for anchoring the CNN marquee morning newscast American Morning
A Colombian-American comedian, actor, voice actor and producer. John Leguizamo did Roll Call at the CHCI Gala 2009
September 15, 2009
Secretary of Labor Hilda Solis and I
September 14, 2009
CareerLider Ribbon Cutting ; CHC Chair (Rep. Nydia Velazquez-D-NY), CHCI Exec. Dir., Esther Aguilera, CHCI Fellows, and sponsors celebrate this great event for the Latino community.
September 13, 2009
I’ll be covering this year’s Congressional Hispanic Caucus Institute (CHCI) conference live from
I’ll be posting on the following blog/site and on twitter for you to follow:
Twitter: LLOnlineblogera (Follow me)
Twitter: LLOnlineblogera (Follow me)
To give you some insight about my bias for this great organization; I was a public policy fellow on the Hill through CHCI back in 2007. Thanks to them, I learned a lot about the legislative process at the federal level. They do a great job developing the next generation of Latino leadership in government affairs through their internship and fellowship programs. If you are interested learning more about CHCI’s mission and their programs for Latino/as, check out their website: Congressional Hispanic Caucus Institute
September 10, 2009
Today, I had a wonderful opportunity to mingle with some of
As you may have experienced by being surrounded with people who twitter and post frequently through any of the social network sites, in the past two years, the field of social media technology has revolutionized the way we live and work! See my next blog post video, Social Media Revolution, so you can understand better the immensity and potential benefits social media represents in today’s economy.
My professional background covers over 5 years in technology consulting experience to small and nonprofit organizations, having attained both of my degrees in information technology and attended
In the past year, I have submerge myself profoundly in this field and received formal training through RI’s Economic Development Corporation, in addition to my own personal experience running my own blogs, multiple social media sites, and networking with other experts in social media throughout the country. I invite you visit my new business called, LLOnline Blogera, LLC. And become a fan on my Facebook page:
Please contact me at firstname.lastname@example.org for any organizational or personal needs you may be facing to utilize social media as part of you strategic business plan. I will provide you a free consultation visit to assess your needs and provide solutions to meet your goals.
September 07, 2009
Courtesy pics from Emanuel Pleitez and Tony Woods for Congress
Although Tony came up short this time in his congressional district race, like him, many other young non-white Americans are running for public office even before reaching their 30th birthday. As young brilliant leaders, they are taking up the chance to run for public office in their districts based on the obvious and clear reality of today’s American political condition.
Another example earlier this year was a young prospective running to replace former Rep. Hilda Solis (Now Secretary of Labor) for office in California's 32nd district, Emanuel Pleitez. He also came up short, but now enjoys name recognition and thus a better possibility to win a future election.
It is inevitable to expect that there many others like Tony and Emmanuel all over America, soon following in the same footsteps to run for public office in districts throughout the land; a new generation of Americans is now responding to today’s immense challenges presented to us. Tony and Emanuel represent such role models of new American leadership for others who aspire to do the same in their cities and towns across America. I am sure they will win an elected public office in their districts sooner than later— it is just a matter of time.
August 31, 2009
Hay Dios Mio! So what’s the key to being a successful Twitter? According to Kutcher, it may be:
How you move the fish?
How you work the tool?
Is it about ALL CAPS?
Is it about “…”?
Is it connecting with people, real people?
So what is it?? What works for you??
More important, do you know what's gonna be after Twitter? I think it's going to be virtual with no hands on...
Courtesy of Lopez Tonight.com
August 26, 2009
Senator Ted Kennedy, died at age 77, after a long fight with brain cancer. The senator had been in his home state over a year, after being diagnosed with a cancerous brain tumor in May 2008.
Bigger than life, He is the last of the three giant musketeers of the Kennedy political dynasty to depart us. "Teddy" as known by his colleagues, friends, and the media was probably one of the most influential American liberal politicians to define the American political spectrum in the second half of the 20th century.
A champion of the voiceless, minorities, and the working class— Senator Kennedy was a friend and a Champion of the Latino community. Many within the political Latino leadership mourn his death today; as if he was another one of us.
Adiós Senador y Que Dios lo Recompense Por Todo Lo Que Hizo.
August 25, 2009
Although I heard from las malas lenguas that he's going to get lots of heat over his confirmation process, in the end he'll still get confirmed. I mean, this Chairman never thought in his wildest dreams he was going to have to preside over the worst economic mess in this country since the great depression.
Well... I'm glad to see at least one person gets to keep his job in
Well... I'm glad to see at least one person gets to keep his job in
August 24, 2009
This film will be in U.S. theaters in September. Do you think climate change is a reality, or do you think it is simply being blown out of proportion by environmentalists?
How do you call it: Climate Change or Global Warming?
August 22, 2009
August 21, 2009
Well as you heard, you can't turn in your "Carcacha"(Piece of Junk) after next Monday night. So hurry up and get your Carcacha to a dealership before you are stuck with it. These kinds of bargains don’t come around often so act fast.
To see how much it is worth it under the Cash for Clunkers program, learn more about it by visiting the official site: http://www.cars.gov/
Courtesy of HITNT Television
August 19, 2009
August 18, 2009
August 17, 2009
Last year, I wrote a paper on the meaning of each term according to the people being categorized. Aside from the literature review, I interviewed eight self-identified Latinos or Hispanics and this were my findings.There is no current agreement on which of the two official terms “Latino” or “Hispanic” is more accurate. Researchers (Oboler, 1995; Davila, 2001) indicate that either label “Hispanic” and “Latino” lump together and inaccurately define a group of people that span several generations, nationalities, and socioeconomics and that “both terms are equally guilty of erasing differences while encompassing highly heterogeneous populations” (Davila, 2001). For purposes of inclusion and based on the differences in meaning of each label among the people being categorized, I have chosen to use both labels and place them in that order for easy reading but the order is not to be read as a preference.
Since its inception by the U.S. Office of Management and Budget in 1977, the term Hispanic has been both controversial and accepted by different circles to categorize people with ancestry in Spain and Spanish-speaking countries of the Western hemisphere. Some argue that choosing one label over the other is a matter of assimilation while others choose a label to state pride of having developed an agreeable ethnic identity. Several authors (Martin, 2005; Acuña, 2000; Gonzales, 1999; Rodriguez, 2007) acknowledge the political implications behind the choice of a specific label. Martin (2005) in particular proposes to analyze the term Latino in the context of “reinterpretation” of an existing name that has sprung from political movements dating back to the 1960’s (p. 397). Other researchers (Korzenny & Korzenny, 2005; Rodriguez, 2007; Davila, 2001) recognize a different and significant dynamic - the capitalizing of the consumer power through the use of the label Hispanic which is representative of a common linguistic indicator.
The term Hispanic is inaccurate because it is not perceived by the receivers as representative of their “broader culture” and because it implies that “all” Latino/Hispanic speak Spanish. The term Hispanic does however speak of the Spanish colonization from which the Spanish language was instituted. Yet, not all people who live in Latin America speak Spanish. However, the term Hispanic is seen as convenient through the use of census data to make the case for the allocation of funds that support language-based social service programs and for marketers and advertisers to sell Spanish media programs by arguing that if not all, the majority of Hispanics prefer to speak Spanish.
Individuals who are more aware of the labels’ socio-politics argue that neither the term Hispanic nor Latino applies to them because they want to distance themselves from the negative stereotypes more commonly attached to Mexican immigrants and people of Mexican descent who have dealt with a second colonization by historically being categorized as second-class group since the time their first-class citizenship rights were stripped off them in the nineteen century when the U.S. west border moved further south.
Californians in contrast to New Mexicans prefer using the term Latino(a) when given the choice between Latino(a) and Hispanic. For Californians, Latino is the new Chicano in that it evokes their indigenous roots, a shared history of struggle and the colonization of the people in Latin American countries. Latino as a term is self-appropriated; it comes from the people which might have been the legacy from the Chicano movement. It is not surprising that Latinos in California are more aware of the political connotation of the term Latino because "Chicano studies departments are at public universities in the Southwestern United States, particularly in California” (Wikipedia, Chicano studies, 1).
Tu Salud, Check it out...
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It seems like the administration may yield to the pressures and lies flooding the public sphere by the powerful especial interest groups opposing the public option.
Based on the following New York Time’s piece published yesterday, The Public Option’ in Health Plan May be Dropped, the public option is at peril of being dropped, or substituted by another type, dub as “The Co op” in order to get support from the GOP and fiscal conservative democrats.
As you may know, health disparities exist immensely in
What is troublesome is that the fear mongering among the population is vigorous and poisonous coming from those protecting major special interest groups (HMOs and pharmaceutical companies). Rumors out there say the Administration has worked out a deal with the latter opposition(Pharmaceutical) to support healthcare reform, but we still don’t know what was negotiated. We will find out eventually sooner than later once the pharmaceutical-sponsored ads start hitting the air waves through their ad hoc made up nonprofits.
Traditional groups fighting vigorously for real reform, that is including a public option, are those from the labor sector and civil right groups whom represent the working class. But the fight is hard! We all heard from day one that the opposition will vow to spend hundreds of millions of dollars to thwart any reform against their interests— it seems like they are succeeding.
In any power struggle fight such as the one taking place today in
The following is an auto-biographical story I wrote a long time ago while taking my first writing class. Since is based on the inspiration The statue of Liberty gave me to migrate north, I thought it would be appropriate to post it now that the statue will reopen to the public this coming 4th of July for the first time since Sept 11th, 2001
I remember telling my mother “One day I’ll make it there and I’ll climb the very top of her crown” Her response to my little, almost ridiculous ambition was “Dream on dear, dream on.”
This was the night my mother and I watched the Statue of Liberty’s centennial anniversary, viewing it through our 13" black and white television. This TV set was the window to the outside world; I could feel the excitement of the celebration right then and there.
To me, making it there was reaching the top of the world.
I did not tell many of my friends about that silly fantasy, but I do enjoy telling them about how I reached the top of the world.
August 15, 2009
I have found so many great Latino/a blogs out there and I’d like to share them all with you. However, it’s hard to keep up with so many of them since there are so many all over the place, it can be overwhelming and too much time taking for the regular navigator. Thus, I stumbled upon a great site which can capture all the Latin blogs out there, all interconnected at the reach of your fingertips with one single click— wouldn’t that be sweet? Where you can identify and comment the blogs you like and keep up with the Latin Blogosphere in real time. Well, I’m presenting you the Latino Blogosphere made up of a real community of Latino/as blogging on all sorts of topics of interest in the U.S. Latino community. Real Latino/as blogging their brains out about their experiences.
If you want your blog to be included in the Latino Blogosphere, please email me at email@example.com with your blog’s Feed-URL. You need to send your Latino blog feed URL to be able to include your blog and attract audience to your site. Remember; Only RSS 2.O feeds are acceptable. Unfortunately, that's the nature of this technology at this moment. If you have an Atom or other type of feed, you can easily burn your blog URL and select RSS, go to:
You can find the Latino Blogosphere site here:
A New Era!
August 13, 2009
I thought I use this time to point out some variety of content from the Latino blogs' perspective out there. Since I started blogging, back in January, I have found all kinds of blogs out there within the Latino blog sphere. Many are worth reading and others not so much (I hope you find ours, at least informative, I try my best to please you and always welcome feedback). Anyway, I thought I share some of them with you, and hope you find them interesting as well. Depending on your line of work, you may even find them useful. There is great variety for everyone to enjoy and choose. Click on the blog title to take you to their site:
Voto Latino: It’s a great blog run out of DC by talented young Latino/as. Their mission is to inform and motivate a new generation of Americans to engage into civic participation. They do this with technology, Latino celebrities, and the Latino youth themselves. The executive director, Maria Teresa Kumar, is a frequent commentator on MSNBC and CNN. She’s one of our blog followers too (But let’s just keep this between us). I recommend it.
The Unapologetic Mexican: It’s probably one of the best political Latino blogs out there known to many within the Latino-activist community. The blogger is a second generation “Xicano” descendant of a Chicano father and a white mother. His content is deep, cutting-edge, and creative. He touches on the reality the vulnerable and oppressed communities in this country. I strongly suggest you follow him if you are into social justice:
Chicanísima: Her name is Teresa Puente and she’s a journalist, writer, and educator blogging from the wind-city. Her content varies from Politics,
Latino Sexuality: A Nuyorican Hottie blogging from the
Bronx Latino: It’s another talented Nuyorican from the Bronx and concentrating more on local (
Bilingual in the Boonies: A Cuban-American Mom blogging from the Wilderness in
Mambisesenaccion: It’s a Cuban-exiled living in
Vivir Latino: Focuses on a variety of issues facing the Latino community in this country, especially from the second to third generation Latino-view. It’s pretty much all over the Latino spectrum (Just like us). It is based out of NYC and run by entrepreneurial ladies; two of them are Mexican-American and a Nuyorican. It’s a good blog to check out for acculturated Latino/as in this country.
If you know of any other good Latino blogs out there, please share those with us so we can add them to our list and share with you. You can holler by leaving a comment below or emailing us at, firstname.lastname@example.org
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