I was reading Jeff's Blog August's entry on how to get the CEO to buy into social media, and I feel to this date, many CEOs and executive directors still doubt the benefits and power of social media to engage customers and per see increase the bottom line. Moreover, realizing the benefits of targeting segments like generation X and Y and beyond. This is your chance to check it out again and convince your CEO, director, or manager to get with the program:
9 Ways To Convince The CEO To Use Social Media
Also, I want to mention the findings of a recent Harvard survey conducted by the Society for New Communication Research tittled, "30 Key Findings On How The CEO Engages With Social Media" surveyed CEOs, directors and managers(Those who are listening) utilizing social media as part of their strategic communication inside and outside of the organization.
Among the key findings, one of them I can attest to being very true from my own experience working with clients in the realm of social media; the three main social media applications most widely used by people and organizations are: Facebook, Linkedin, and Twitter.